5 Steps to Building a Website Using an Ecommerce Website Builder
If you are running a business and you don’t have a website yet, you should immediately consider creating one.
Why build one?
Well, the truth is, you can’t afford not to be present online.
The website can help you promote your brand and generate new clients. Your customers will be able to perform an internet search for what type of business you are running, discover more information about your products, and reach out to you through live chat, email or phone.
How one business can benefit from having built a website are endless.
If you are wondering how to build a website, it is not as hard as you think. We’ll walk you through the steps to building your own business website using an ecommerce website builder.
Ecommerce Website Builder vs Building Website from Scratch
One thing is clear – if you don’t have an online presence, your business is missing out, a lot.
Building a website from scratch requires expertise and technical know-how. For businesses on tight budgets, hiring an agency or a web designer can be an unnecessary expense.
That is the reason why websites builders are so important.
Website builder software is a great option for business owners with limited skills, budget, and time constraints. This tool lets you create a well-looking website in a matter of hours at an affordable price. You can use the money you would essentially have spent on web development to grow your business.
There are free website builders, however, it is important to pay attention to what they are offering as there are features that may not fit your needs. Also, if you get into details, you will realize that many ecommerce websites builders aren’t free because you have to pay for templates, extensions, and add-ons, you can’t use your domain, and you won’t have full control over your websites.
It is why we recommend you to use reliable and secure websites builders like Shopify, Weebly, Wix, Squarespace, and BigCommerce.
How to Build Your Business Websites: 5 Steps to Follow
Here are the five steps to get you started on your project to build your dream website.
1.Find a Domain Name
A domain name is the address of your business website. It is common for businesses to have domains that are same as their company names, however, you can choose a domain that includes any word or phrase you want, as long as it relates to your business. Having a great domain is important. It is the first contact people will have with your website, so pay attention.
A domain name costs around $10-15 to purchase.
2. Get a Custom Business Email Address
In order to make your business look professional, you will need to get a personalized email address.
Usually, business email addresses use business domains. We recommend you to use GSuite (a service powered by Google). It is Gmail for businesses and companies, except you have a custom email address. It costs $5 a month and you get reliability, user-interface, and security provided by Gmail.
This is a small price to pay to get your own email address and let Google takes care of everything else.
3. Choose an Ecommerce Website Builder
This is one of the most important steps when building your website.
If you choose the right website builder tool based on your business needs, building a website can be as easy as a walk in the park. There are so many website builders out there and they all have their own set of features.
It is easy to get enticed by some features and make the mistake of choosing a wrong website builder software. Try to keep things as simple as possible and it will make your life easier. Shopify is one of the best ecommerce site builders. You can create a beautiful store in less than 10 minutes.
The Shopify Theme Store includes a collection of over 70 free and premium templates. Every theme comes with its own settings so you can effortlessly create a customized website. You have complete control over the design of your store. There is no limit to how far you can take your imagination.
Shopify includes everything you need to set up, design, and launch your online store. Choose a theme, add your products, and start accepting orders. If everything goes well, you can make your first sale the minute you sign up. Ecommerce solution Shopify also includes a blogging platform to help you get involved with your customers. You can publicize articles, encourage discussions, and share comments on your personal Shopify blog.
Another thing to keep in mind is that Shopify is a fully hosted platform meaning you won’t have to worry about web hosting. You will get unlimited hosting, worldwide. Shopify also makes it easy for you to register a domain name for your website. You can purchase a new domain name through Shopify or use your free domain option.
The cheapest Shopify plan costs $29/month.
4. Choose the Right Website Template Design
Websites templates are pre-made designs that you can add to your website to create a modern and professional looking website in a matter of minutes. Website builders provide templates that cater to as many different businesses as possible.
You can always invest in a design built from scratch once you figure out what your website needs. But, for now, using a template is totally fine. When choosing a template, keep these three criteria in mind:
- Home Page Header Design (choosing the header design depends on the type of business)
- Content Width Design (there are two options – full-width and boxed-width)
- Menu Bar Design (menu bar types, layout, and position).
5. Add Content and Business Information
It is time for the fun part – add content and photos into your website.
The content depends on what your business is all about and what you do. You will also need About Us and Contact pages. There are other things like blog posts, homepage copy, product descriptions, and images to think about.